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I work as a Designer and Researcher.

I have recently completed a PhD at the Design Department at Goldsmiths, University of London. In my research, I have been exploring the role of smartphones for mothers and young children. Through a series of critical  and experimental designs, I have given material form to narratives that explore behaviours brought by smartphones in family life.

I am associate lecturer in design at Central Saint Martins and at Goldsmiths.

I worked as Research Associate at The Helen Hamlyn Centre for Design at the Royal College of Art on the multidisciplinary project Family Rituals 2.0, funded by the EPSRC. This project investigated the evolving nature of daily rituals in families that regularly experience separation due to work travel. Following design-led ethnographic visits to five families, we identified significant rituals and designed and developed five bespoke ritual machines that our families lived with for a short while. Through participants’ interactions with our machines, we were able to have a closer understanding about the roles of rituals in family life, and the possibilities and limitations for digital technologies to interpret, disturb or maintain them. The work was a collaboration between the RCA and Newcastle University’s Open Lab.

My background is in industrial design and my experience ranges from toy and interactive design to furniture and home products. I have a keen interest in innovation and creativity in everyday life behaviour.

After graduating from the Royal College of Art I worked as a Designer for Sekisui Design Centre in Japan and as a Senior Designer for LEGO in Denmark. I worked with Conran & Partners, Brand Environment and SPD before setting up my own design practice. I have designed a range of product concepts of baby/toddler furniture for Mothercare and a series of rugs for the Danish firm Linie Design.

A list of selected publications and outputs can be seen here.

3. Uncanny Pet

2. Herby x 4